ProductDesigner.
Complex problems, clear products. Web platforms, design systems, and 3D concepts - built for teams that care about craft.
Lir Nizan
Product Designer
I design products
people love using.
I'm a product designer who works at the intersection of rigorous UX thinking and high-quality craft - from early discovery research through to pixel-precise UI and shipped design systems.
I led the end-to-end product design for Veelooka - a QA hiring platform - covering the entire product surface from marketing site to complex candidate analytics dashboards and a full enterprise design system. Alongside that, I explore hardware-software product concepts using Blender and generative 3D workflows.
Capabilities
Toolkit
Veelooka helps QA managers hire smarter through automated skill testing and data-driven candidate evaluation. I led product design across the full platform: marketing site, onboarding, candidate management dashboards, and in-depth reporting with radar charts and skill breakdowns.
Marketing site
Candidate management
Candidate reports
About page
Role
Lead Product Designer
Platform
Web platform
Tools
Figma, Adobe CC, Midjourney, Claude Code
Output
Full product + design system
Veelooka
Design System
Enterprise component library and token architecture
A scalable Figma-based design system built to power Veelooka's entire product surface. Covers typography, colour tokens, elevation, component specs with full accessibility documentation, and interactive prototypes for developer handoff. Every component ships with WCAG AA contrast audit, all states specified, and usage guidelines.
Complete type scale from H1 (64px SemiBold) to body XS, with Roboto + Figtree pairings.
Full accessibility spec: hover, focus, active, disabled states with WCAG contrast audits.
All state variants documented: unchecked, checked, indeterminate, disabled - with spacing and focus ring specs.
Custom scrollbar system consistent across all data-heavy views, with platform-aware behaviour.
4-tier elevation system - from sm (resting) to 2xl (modal) - ensuring consistent depth across the product.
iEco
Smart biophilic device concept
Website design
Scroll inside the frame to explore the full page
Coming soon teaser
Role
Solo designer and 3D artist
Tools
Blender, Figma
The challenge
Design a premium hardware-software product that demonstrates end-to-end product thinking: concept ideation, 3D realisation in Blender, and marketing presentation. iEco targets the biophilic wellness trend in urban homes, pairing Apple-grade hardware aesthetics with smart ecosystem monitoring. The project explores how product designers can go beyond screen-based work to shape physical form language and the full brand experience around it.
Album Art
Vinyl cover art for independent music releases — from illustrated landscapes and retro photo collage to psychedelic surrealism. Each project started from the artist's sound and built a distinct visual world to match, designed for both digital and print.
Full-stack
design skills.
From early discovery and research through to high-fidelity UI, design systems, and 3D visualisation - I work across the full product design spectrum. No hand-offs needed until the right moment.
Ready to build something?
Let's make
great things.
Open to senior product designer roles, contract work, and design system engagements with teams that care about craft.